Trusted Quality Since 1927
Prestone® has been protecting drivers and their vehicles since around the 1920s. It first gained popularity for its coolant product, which provided reliable engine protection against extreme temperatures.
Over time, Prestone® expanded its product line to include other automotive fluids, such as brake fluid, power steering fluid, and so much more.
Today, Prestone® is a leading brand in the automotive industry, known for its high-quality and innovative products. It is trusted by car enthusiasts and professionals around the world for its commitment to providing reliable engine protection and performance.
Timeline of Protection
1920s – 1930s
Marketing of “Prestone®” brand Ethylene Glycol antifreeze in 1927 in cans. Subsequently marketed the first inhibitor to further protect the system and retard rust formation.
1960s
All 3 US car companies – Ford, GM, and Chrysler began installing a 50% water and 50% EG antifreeze solution in their new cars which led to the emergence of antifreeze/coolant as year round functional fluid – just as important as engine oil or ATF.
1970s
Developed & marketed radiator range items such as Super Flush, Super radiator sealer, Super radiator cleaner and Super radiator Anti-rust which became the best cooling system product groups till today.
1980s – 1990s
New formulations developed to better protect the increasing no. of aluminum cooling components used in cars. Also introduced Prestone® Low Tox antifreeze (provides an added margin of safety against accidental ingestion by pets and wildlife; Prestone® Extended Life (premium product which provides protection for 5 years and 150,000 miles and is licensed by NASCAR).
Prestone arrives in the Philippines
The Clorox Company acquired First Brands Corporation in 1998 that resulted in the merger of First Brands Philippines, Inc. with PACICO International Philippines, Inc., a subsidiary of the Clorox International Company, Inc. USA. Clorox International Philippines Inc. (CIPI), as it is now called in the Philippines, is a wholly owned subsidiary of The Clorox Company USA – a dynamic international organization whose principal business is building brand franchises in categories where it can best use its core strengths.
Clorox Philippines is engaged in the business of manufacturing, marketing, selling and distributing Prestone Brake Fluid, Coolant and other functional fluids.